Denise lives in Silicon Valley with her preschool-aged twins, startup CEO husband and three crazy Savannah cats. Denise has a B.A. in Economics from Smith College and is passionate about mobile and Web technology and promoting startups through social media and measurable marketing initiatives. Denise is an avid volunteer and VP of Social Media for the Mid-Peninsula Parents of Multiples Club, and is always eager to swap tips with other parents on the best outings for kids in the Bay Area.
Denise leads social media strategy, public relations and brand evangelism for RingCentral, the leading cloud-based business phone system. You can connect with Denise through her LinkedIn profile or email denise @ alumnae.smith.edu.
Denise’s passion for mobile and Web technology began early in her career in the mid-90′s. Denise was an associate at Accenture’s Seattle office and helped McCaw Cellular consolidate its wireless acquisitions across the US. After AT&T acquired McCaw, Denise led AT&T Wireless’ international business development efforts, including managing the successful bid and nationwide launch of Taiwan’s first competitive PCS services, FarEasTone Communications. Denise managed international project teams across Asia and Latin America before moving to San Francisco to join online advertising startup LinkExchange as a product manager. Denise launched LinkExchange’s e-commerce efforts for small businesses and website owners before becoming the first advertising sales executive responsible for the West Coast region. LinkExchange grew to over 2 million websites and was acquired by Microsoft in 1998, when Denise became a business development manager at Microsoft.
Denise led various business development, product and program management teams at e-commerce and mobile startups including MobileID and SEVEN Networks. Denise lived in London for over a year while managing the launch of SEVEN’s first product deployment with UK wireless carrier O2 Wireless.
Denise took a mid-career hiatus from startups and technology by launching her own service-oriented small business called “A New Being” in 2002. Denise built a loyal clientele of expectant and new parents in San Francisco and throughout the Peninsula, and became one of the leading service providers in her industry. Denise became savvy at SEM and early SEO techniques, attracting clients through Google AdWords, traditional local advertising, creating her own blog content and through trusted referrals from a network of medical professionals. Denise assisted in the births for over fifty clients before having her own twins.
Denise became Director of Marketing and Community Outreach for DayOne Centers, a local retail startup focused on the needs of expectant and new parents. Denise led the marketing launch of DayOne’s Palo Alto retail location and ran the company’s email marketing strategy, partnership referral network and ongoing customer communications strategy prior to the birth of her twins.
Denise was Director of Online Marketing and Social Media for Immunet, an early-stage security startup providing cloud antivirus software to consumers; Denise helped grow the service to over half-a-million users with almost no marketing budget in less than ten months.
Denise has been the Chief Safety Mom and Senior Director of Marketing at SafetyWeb, the leading parental monitoring application that helps parents manage their child’s online reputation, privacy and safety on social networking sites like Facebook. Denise directed SafetyWeb’s social media strategy, content management, public relations, branding, marketing partnerships, and communications efforts. SafetyWeb was acquired by Experian in June 2011.
