Archive | Social Media Consulting RSS feed for this section

Friends Don’t Let Friends Get Viruses

18 Dec

Last week I had the pleasure of wrangling 20 preschool and kindergarden-age children (including 5 sets of multiples and their siblings) to film a video called “Friends Don’t Let Friends Get Viruses” for one of my clients.

In addition to writing the script, recruiting the “talent” and managing a hectic day of filming in mid-town Palo Alto, I got to order the pizza, feed the restless natives, and corral the children along with their parents to and from the “staging area” while also overseeing the script with the director. Talk about a full day of work! :)

Despite all the craziness of the filming process itself, I must admit this one was of the most fun days at work I’ve had in a long time! It was a pleasure watching four-, five- and six-year-old children deliver their lines on cue and also crack up nervously in front of the camera. You’d think these kids would be nervous, but most of them were not and in fact a few of them were complete hams in front of the camera — future Brad Pitts and Angelinas, for sure!

Many thanks go out to the mothers who worked so patiently to help steer the talent in the right direction. In addition, special thanks to the Mid-Peninsula Parents of Multiples Club, and Akemi Bourgeois of Silicon Valley Moms Blog and Mad About Multiples Blog for helping recruit families with multiples!  Though not all the children got to be in the final commercial cut, there is a very cute group shot at the end which gives the video it’s name. Check it out on the Immunet YouTube channel or here: http://bit.ly/immunetfriends

Please be a friend and pass it along, because Friends Don’t LetFriends Get Viruses!

Inside the Silicon Valley Moms Group Holiday Party

16 Nov

Tonight I attended a “Mommy Blogger Party” hosted by the Silicon Valley Moms Group to promote one of my clients OliveSmart Sacks, maker of eco-friendly, reusable shopping bags. OliveSmart is a great fit for the SV Moms Group and the “Mommy Blogger Vertical”, as the company is co-founded and run by two local Woodside, California moms, Stephanie and Kerri.

As with many small businesses launched by moms-turned-entrepreneurs (also known as “mompreneurs”), one of OliveSmart’s key targets is — you guessed it, women (and moms). The Silicon Valley Moms Group offered my client the perfect opportunity to reach fifty of the most influential Mommy Bloggers in the Bay Area in one room for a sponsorship fee and some free giveaways. SV Moms Group did a great job building online buzz among the mom blogger community leading up to the event, and guests showed up with their Twitterberries and smart phones in hand to tweet about the products being featured. There was even an online Twitter Party (#svmomschevy @svmomsgroup) where Twitter followers of SV Mom Bloggers won sponsor prizes while the live party at Palo Alto’s Garden Court Hotel twittered on.

For the full scoop on the sponsors, see the SV Moms Group 2009 Holiday and Product Gift Guide.

Next, I’ll be helping OliveSmart measure the success of the event in terms of the impact on their Twitter and blog following (which are both just a few days old), as well as sales of the OliveSmart Sacks using the SVMOM tracking code in the coming weeks.

I’ll also be posting some reviews of the products I took home in my OliveSmart eco-friendly swaggg bag in the coming weeks, so stay tuned!

Denise at Work

7 Nov

Denise has been on the forefront of the mobile and web revolution and convergence since 1994.

Denise began her career working with the earliest pioneer in the mobile/wireless industry, McCaw Cellular Communications (now AT&T Mobility) at the age of 20.

Denise led International business development efforts for the successful AT&T Wireless bid and nationwide launch of Taiwan’s first competitive PCS services with a JV partner, FarEastTone.

Denise has experience promoting both B2C and B2B mobile applications with wireless carriers and enterprise customers, and worked with various startups in the mobile space, including mobileID and SEVEN.

Denise was an early startup web entrepreneur and helped build the Web’s largest online advertising and marketing network LinkExchange, acquired by Microsoft in 1998). Denise was instrumental in helping clients, including website publishers, small businesses and Fortune 500 corporations effectively promote their businesses online through the LinkExchange advertising network, which grew to over 2 million websites. Denise’s expertise in using viral marketing tools and web analytics to test and measure the effectiveness of online campaigns (including banner ads, text links, and email newsletters) was seriously honed during her tenure at LinkExchange.

Denise also led business development efforts as part of Microsoft’s small business portal team, Microsoft bCentral (now MSN Small Business), helping launch and effectively promote ASPs and SaaS offerings to small businesses and consumers.

With an entrepreneurial itch to scratch, Denise launched her own small business providing wellness services to the expectant and new parent market in the Bay Area in 2002. Denise leveraged her guerilla marketing techniques both online and offline to build a loyal clientele and referral network of trusted medical professionals, becoming one of the leading service providers in her industry with zero marketing budget.

Denise became the Director of Marketing and Community Outreach for DayOne Centers, and supported the marketing launch of their Palo Alto retail location. Denise ran the company’s email marketing strategy, partnership referral network and ongoing customer communications strategy.

Denise gave birth to boy/girl twins in 2005. She has consulted for small business, non-profit organizations and early stage startups while striving to balance work and family life and live each day to the fullest.

Denise is available for short- and long-term consulting projects relating to mobile, online and social media marketing throughout the San Francisco Bay Area, and is launching her new site soon to be up at DeniseTerry.com.

 

Subscribe in a reader

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: